Local news organization KSL reports on the controversy surrounding the UDOT commercial that played during the super bowl:

Despite the intended message urging people to use their seat belts every time they get into a car, a number of people have criticized the commercial, saying it is not appropriate for children to see.

Pushing you to have a tough discussion about the realities of seat belt use with your 4 and 7 year olds is exactly what this commercial was designed to do. If your child is upset about it, have the discussion, and decide as a family that this isn’t going to happen to you.

I had 2 good friends die from car accidents while I was in elementary school. Children dying in accidents without seat belts1 is a harsh reality, and I applaud anything that increases dialogue and awareness, especially if it ends up saving a life.

We really wanted to spark some conversation between families and maybe inspire someone who hasn’t worn their seat belt to start doing so.

Brilliant. Mission accomplished.

  1. Either the child himself, or other people in the vehicle, as this commercial discusses